Top 5 Beauty Retail Apps on Android in Italy: Q2 2023 Performance

During the second quarter of 2023, the top 5 beauty retail apps on the Android platform in Italy showcased varying performance trends in terms of downloads, revenue, and active users. Here’s a breakdown of their performance:

Notino: perfumes and cosmetics saw a mixed trend in weekly downloads, starting with 7.5K at the end of March and fluctuating throughout the quarter, reaching a peak of 8.3K in the final week of June. Active users for the app showed a general upward trend, beginning at 21.8K and peaking at 25.5K by the end of the quarter.

Douglas – Parfüm & Kosmetik experienced a decline in weekly downloads over the quarter, starting at 5.5K and dropping to 2K by the end of June. Active users followed a similar pattern, beginning at 30.5K and decreasing to 22.2K.

versione obsoleta - Sephora had relatively stable weekly downloads, hovering around 3.2K to 4.2K throughout the quarter. The app’s active users remained consistent, with minor fluctuations, maintaining around 19K to 20K users.

Marionnaud showed an increase in weekly downloads, starting with 252 in late March and reaching close to 1K by mid-May. However, downloads slightly declined towards the end of June, settling at 737.

LOOKFANTASTIC -Beauty Shopping had a downward trend in weekly downloads, beginning at 655 and dropping to 367 by the end of June. Active users also decreased from 10.2K to 7.9K over the same period.

These insights are based on data from Sensor Tower, which provides more detailed analytics and trends for mobile applications.